Archive for August, 2014

“Big Wednesday” Epic Drone Video of Malibu’s with Laird Hamilton, Alan Sarlo.

Sunday, August 31st, 2014

Drone footage of the “Big Wednesday” SE swell that was brought by Hurricane Marie. The surf in Malibu was Epic! Locals said that they hadn’t seen surf like this in 20+ years. Laird Hamilton and “Mr. Malibu” Alan Sarlo shoot the Malibu Pier in tandem.
Music Credits:
Steve McQueen by M83

Felipe Dos Santos – SUP Downwind – Art in Surf

Friday, August 29th, 2014

Art in Surf New Zealand Team Rider Felipe Dos Santos doing a Downwind training in Auckland New Zealand.

[SURF] Laird Hamilton Shoots The Malibu Pier Drone Footage

Wednesday, August 27th, 2014

A strong SE swell started filling in at Malibu on 8/26/14 giving us long lines of perfection. This isn’t the only time Laird shot the pier, he was charging!

[SURF] For goofy footers all the J-Bay 10 point rides as a left

Sunday, August 17th, 2014

Frothing at the thought of surfing the best right in the world, on the best day of the year as a left? Watch Jordy,  Curran and the rest on all the 10 point rides from the 2014 JBay Open

2014 US Spearfishing Nationals, Hawaii, Kona

Saturday, August 16th, 2014

Just some footages about my trip to Hawaii.

JBay Winterfest 2014

Saturday, August 16th, 2014

2014 saw the JBay Winter Fest establish itself as one of South Africa’s premier sporting and music events, attracting some 45000 festival goers over the 10-day period.

Molokai 2 Oahu 2014 Rogue SUP

Wednesday, August 13th, 2014

The Molokai2Oahu Championship is a 32 mile paddleboard race from Kalua Koi, Molokai across the channel to Maunalua Bay Beach Park, Oahu. It is one of the most challenging events of the year and of the sport. This year, Rogue Elite Team Rider Josh Riccio took the challenge and in a field of almost 200 paddlers, Josh took 15th overall in standup paddling. Congrats Josh!!! Take a look at some of the action!!

ASP Chopes Backside Attack of Jacko Johnson Aussie Hopeful

Wednesday, August 13th, 2014

This week saw some hungry young professional battling it out in the trials to get a coveted wildcard spot at the Billabong Tahiti Pro

A Paddle Athlete’s 8 Step Guide to Social Media Marketing

Wednesday, August 13th, 2014
"While surrounded by reporters at Super Bowl Media Day in Indianapolis in February, New England Patriots wide receiver Chad Ochocinco didn't seem to care that he wasn't one of 17 players selected to answer questions on a podium. Why do I need a podium for? said Chad Ochocinco. I've got three million followers on Twitter. That's my podium."

Social media marketing for the paddle athlete has become critical and has let to the success of paddlers less skilled in paddling but highly skilled in engaging with the constituency of people interested in paddling. Here are 8 reasons to care:

  1. You are the CEO on your own personal brand – If you aren’t driving the ship other people will. They’ll guess,  lie and even worse ignore you and you’ll end up on the trash heap.
  2. Stop Talking about yourself  – Believe it or not the intention is not to educate people but to engage with people. The subtle difference is dramatic and can felt felt during the mid stages of your relationship building exercise.  This is when the initial interest your followers had in what you had to say will wane. They will come to the conclusion that they are being used as a conduit for your required promotions in your sponsor contract, and that frankly that you are being dishonest. This is of course a relationship you are trying to build and it is not a one way street. You talk about yourself, pimp your sponsors, post boring PR mumbo jumbo and don’t respond to their comments. All a recipe for a slippery slope to irrelevance.
  3. Respond to your followers – Always! If you don’t respond you are merely  reinforcing their belief abouthow little you care about what they have to say, that you are unappreciative of their love and don’t deserve any further consideration. Followers are like Lovers, and Hell Hath No Fury as the saying goes. Honestly if you don’t care it’s probably better not to post because  in the long term not responding to legitimate questions or thanking them for compliments will hurt you more than not posting at all. Other people notice. If you don’t have the time and you are serious about your career,  hire someone to help you. If you are serious about your job add this to your daily duties.
  4. Go outside your circle – Engage other athletes it works wonders because as you engage with them, they engage with you and the value is exponential. In the music industry it’s called a Collective in ours little world it’s PaddleAthlete or SUPConnect or SUPRacer,  FB, Twitter, Insti or whatever it takes. Just be involved across the board because if you don’t you’re missing out. Stop listening to the old schoolers that tell you that a specific platform matters. Magazines matter but they no longer have any more influence that platform you can control and are only one very small piece of your marketing pie. Content is fleeting and yours should appear on every platform out there.
  5. Be yourself and show humanity – The old sales adage goes “People buy People” and in social marketing being human is powerful. Show your vulnerabilities and your strengths and people will connect. Be tough and distant and people will disconnect. Have opinions, real opinions and stand by them.
  6. Use Hashtags – Let’s just say you are posting a photo of a great downwinder you just went on and you want to notify your sponsor by all means use @sponsor_name to do so. But use the same hashtag so you can build a body of work available in the hashtag category which will last forever. @’s don’t mean a thing for long term brand building.
  7. Stop pimping your sponsors – “Waaah? Are you crazy Kessel this is who is paying the bills!” is a likely response. Well when I mean stop pimping your sponsors, I mean stop being lazy and only sharing their posts or pics. You are being paid to create content of your own so go do it because if you don’t all you are doing  is reinforcing how little you care. Blog posts are cool but need to be posted or shared everywhere to be relevant because your Blog is likely too small and updated too infrequently to matter. Pictures are great and videos are epic so hammer your Insti and Facebook or Tumbler with them.
  8. Share Share Share Share! Posting only on your Blog or website is shortsighted and if you are being advised to do this, replace your advisors. This approach comes from the monolithic belief shared by Print and old school PR and is no longer relevant in the modern world period!
  • Fan Building
  • Fan Communication
  • Social Media Strategy
  • Social Media Marketing
  • Crisis Management
  • Social Media Endorsements
  • Revenue Stream Creation

In a recent Wall Street Journal article, David Carter, head of the USC Sports Business Institute was quoted saying, “As celebrity endorsements move beyond the superstars, the mid-level player with personality and social-media savvy can reach endorsement and name-recognition levels that were once only the domain of the best of the best.”

Catalyst Public Relations conducted a study that explored the attitudes and habits of NFL, NBA, MLB and college football and basketball fans on social media. Of primary interest to marketers is the finding that sports fans that follow their favorite athletes on social media are 55% more likely to purchase a brand if an athlete mentions it on Facebook or Twitter. With this is in mind marketing dollars should be directed the athlete and not wasted on brand building exercises.

While surrounded by reporters at Super Bowl Media Day in Indianapolis in February, New England Patriots wide receiver Chad Ochocinco didn’t seem to care that he wasn’t one of 17 players selected to answer questions on a podium.

Why do I need a podium for? said Chad Ochocinco. I’ve got three million followers on Twitter. That’s my podium.

When you’re losing you just want to do everything in your power to stop it. Life is a lot easier when you are winning.

oaches don’t want players inadvertently revealing injuries or information about the team’s game plan on social media.

The idea of paying someone to consult on social media might seem foreign to some who don’t have as much at stake as high-profile athletes, but a multitude of businesses employ social media gurus to help out. Some of the world’s most well-known companies — Coca-Cola, Ford, and McDonald’s — employ someone either in-house or independent to manage their social media presence.

ne of those recent people everyone was talking about was Yuri Wright, a highly-touted high school football player. Wright was recruited by some of the top college football programs in the country, but quite a few backed off, including Michigan, after a series of inappropriate tweets.

but it actually provided a good look into how Twitter affects the development of stories, particularly sports stories.’

Professional athletes can use social media to connect with fans and share their personal lives in ways they never could before. An athlete used to be a number, position, weight class or title. Now, athletes, about whom fans only knew what they read in the papers, have become so much more accessible.

Today even the laggards acknowledge that ignoring social media is no longer an option. Virtually every professional athlete has some kind of social presence. They share who their friends are, their pictures and otherwise offer a view into their personal life like never before. These social media channels offer athletes the opportunity to significantly strengthen their marketability but at the same time – if not handled with care – have the potential to seriously damage their private life, career, athletic performance and ‘personal brand’.

s many athletes have found out the hard way, the impact of one ill-considered tweet on an athlete’s career can be life-changing

All athletes are – and should obviously be – free to share their personal ideas and opinions. They should feel encouraged to connect with their fans and establish a strong social media profile. Fans want their athletes to be real and “uncensored.” Moreover athletes themselves seem to really LOVE twitter. As pointed out in this post on Appinions many athletes spew cliché after cliché when doing a radio, newspaper or television interviews, but once they log onto Twitter it’s an opinion free for all.Sports Networker
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[Surf] Skeleton Bay Diamonds Are Forever

Wednesday, August 13th, 2014

Another world class POV at the infamous Skeleton Bay in Namibia. REPEAT REPEAT REPEAT

[Waterman] Profile of Ikaika Kalama

Friday, August 8th, 2014

Ikaika has become one of the pinnacle athletes of the generation and defines the well rounded Waterman moniker we usually try and avoid when describes mortals.

Adventure Sports Maui Paddleboard Race 2014

Wednesday, August 6th, 2014

The Maui Paddleboard race held at the infamous Maliko run on Maui’s North shore did not disappoint this year with big glides and heavy conditions for all the racers.. Buzzy Kerbox was on hand to film the front part of the race focusing on his son Kody. Great edit Buz with some cool voice over.

Oberto’s board for the M2O built by Jack Bark at the Bark Factory

Tuesday, August 5th, 2014

Pono Bill and Larry going downwind off Maalaea Bay Maui

Tuesday, August 5th, 2014

I love Bill Boyum’s style of filming and narration reminiscent of the surf films of the past. Nice job Billy!

Taj Burrow and Mark Mathews at The Right

Tuesday, August 5th, 2014

Taj Burrow and Mark Mathews attempt to do the most dangerous follow shot in history at The Right in Australia

Strapless Kiteboarding Europe 2013

Tuesday, August 5th, 2014

Some awesome kiting  footage shot in slow-mo  by: Peter Trow & Bennett Williams